About the Founders

Welcome to Elwood Work Division (ELWD), where functionality meets style in the world of workwear. Meet the minds behind the brand – Lawrie Pigot and Al Wright, two visionaries with a passion for quality craftsmanship and a drive to revolutionise the workwear industry.

Founders' Story:

In the heart of Melbourne, Lawrie Pigot and Al Wright, two friends with a shared background in the clothing industry, recognised a gap in the market. Despite their years of experience, they found existing workwear options lacking in both style and comfort. Determined to create a solution, Lawrie and Al embarked on an ambitious journey to redefine workwear.

The Birth of ELWD:

In 2017, Lawrie Pigot and Al Wright founded Elwood Work Division (ELWD), driven by their shared vision of crafting workwear that would not only perform impeccably but also exude style and comfort. Their mission was clear: to produce the most supreme products that strike the perfect balance between function, performance, and style.

A Journey of Evolution:

From humble beginnings, ELWD has undergone a remarkable transformation. Listening attentively to customer feedback and industry insights, Lawrie and Al continuously refine and innovate their designs. They have expanded their product range, introduced updated styles, and incorporated feedback-driven improvements to ensure that every ELWD garment surpasses expectations.

Overcoming Challenges:

Lawrie and Al's journey hasn't been without its challenges. Facing complexities of the industry, they remained steadfast in their commitment to quality and innovation. Their resilience and determination have propelled ELWD forward, earning the brand a reputation for excellence and integrity.

The ELWD Promise:

At ELWD, we believe in creating workwear that goes beyond mere utility – it's an extension of who you are. With Lawrie Pigot and Al Wright at the helm, ELWD continues to push boundaries, challenge norms, and set new standards in the world of workwear.

Join us on this journey as we redefine what it means to work in style with Elwood Work Division (ELWD).